Attention sporty fashionistas: NikeSKIMS is coming

Collaboration

Kim Kardashian revealed her latest project on Instagram: NikeSKIMS. In the teaser, the iconic Nike swoosh logo was combined with the SKIMS font on a brown background in the typical SKIMS color. She wrote: “Meet NikeSKIMS. A new brand launching this spring for the body-obsessed.” It seems that Kim is entering into a partnership with the sports brand Nike, which will give her popular shapewear and sports fashion a new dimension.

Skims

SKIMS, Kim's shapewear and loungewear brand, has quickly gained popularity thanks to its focus on inclusivity. The brand offers products suitable for different body types and skin colors, from shapewear to sportswear. The clothing is designed to provide comfort and support while adapting to your body. With a focus on both style and functionality, SKIMS ensures that everyone feels confident and comfortable. And because the brand is so popular, items regularly fly off the shelves!

Nike

All the unique qualities of SKIMS are now combined with the quality of the global Nike brand. Think high-performance items that offer you the support you need, with the sculpting power for which SKIMS is known. It combines Nike's performance fabrics with SKIMS' sculpting and shapewear, promising women a sporty and sexy look. Both Nike and Kim are keeping the exact items we can expect to launch a secret for the time being.

New chapter

This is the first time Nike has collaborated with another brand to launch a completely new label. It seems that the collaboration with SKIMS will result in something innovative, with which they will begin a whole new chapter in the world of sports fashion. The businesswoman has certainly pulled it off!

Unfortunately, we will have to wait a while before we can get our hands on the items. The launch of this revolutionary collection is planned for spring 2025 in the US, with a worldwide release in 2026.